Public Service Announcements

This ad was made for the Boston Moves for Health campaign. I worked with at-risk youth to develop and film this ad, depicting all the different ways you can move for health. We used sounds of each activity to create a percussive soundtrack.

Sugary Beverages

Fatsmack was a public health campaign encouraging Boston youth to reconsider how many sugary beverages they consume. The messaging and tone were developed with input by a youth advisory council who also participated in the video and photo shoots.

I was the creative director and project manager for this $100,000 campaign that ran on television, radio, digital ads, billboards, bus sides, subways, and bus stations. We also built a campaign website.

This action-packed ad for the Boston Medical Reserve Corps was made on a shoe-string budget. It shows how joining the BMRC helps to keep Bostonians safe and encourages citizen to volunteer.

Did you ever wonder exactly how much sugar was in a soda? This ad breaks it down, showing how many cookies (or sugar cubes) you would have to eat to consume the same amount of sugar as your soda.