{"id":39,"date":"2023-06-28T19:13:21","date_gmt":"2023-06-28T19:13:21","guid":{"rendered":"https:\/\/yanikruizramon.com\/portfolio\/?page_id=39"},"modified":"2023-06-29T19:43:37","modified_gmt":"2023-06-29T19:43:37","slug":"elections","status":"publish","type":"page","link":"https:\/\/yanikruizramon.com\/portfolio\/elections\/","title":{"rendered":"Election Persuasion"},"content":{"rendered":"\n<h3 class=\"wp-block-heading alignwide\">Presidential Election<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unity\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6bLOl4u84Mc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our target audience for this 2020 election ad was undecided and independent women. We conducted extensive focus groups to identify pro-immigrant, unifying messaging that would inoculate voters from Donald Trump&#8217;s xenophobic rhetoric.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Georgia U.S. Senate Election<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Perdue Rally\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yq_DmrvOM7I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For this ad I used footage from one of David Perdue&#8217;s campaign rallies where he pandered to the crowd by making fun of Vice-Presidential candidate Kamala Harris&#8217; name. We targeted moderate Republican and independent voters.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Montana Gubernatorial Election<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gianfortax Opera\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F22ZjckdxgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How do you stick out when you target audience has been bombarded with tens of millions of dollars worth of ads? When TV stations are not accepting political ads because they don&#8217;t have enough air time to show them all?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I decided to do something a little different: commission a composer and opera singers to make a short song about Montana gubernatorial candidate Greg Gianforte&#8217;s proposed sales tax.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Presidential Election<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Food Election Ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2TbTfAKyjgI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This positive ad was developed based on focus groups and research aimed at inoculating voters susceptible to Donald Trump&#8217;s xenophobic rhetoric.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Louisiana Gubernatorial Election<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Two peas in a pod\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ukFY8N4J4wM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This ad for the Louisiana Gubernatorial election associated Eddie Rispone, the Republican candidate, with Bobby Jindal, the deeply unpopular former governor. Democratic Gov. John Bel Edwards went on to win re-election in a deeply conservative state.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Nevada Gubernatorial Election<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Puppet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_oJJI6DnrJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This simple, yet effective, ad communicated that Adam Laxalt was beholden to his rich donors and not working Nevadans. It helped hammer home the message that Laxalt was out of touch.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/yanikruizramon.com\/portfolio\/wp-content\/uploads\/2023\/06\/AFS1804_English-Old-Time.mp3\"><\/audio><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This tongue-in-cheek ad for streaming audio services educates voters about Laxalt&#8217;s views on the minimum wage and explains how his economic policies would &#8220;Take Nevada Backwards&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Montana Gubernatorial Election<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Does a Bear Poop in the Woods?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fHsaSukPHvc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How do you film a political ad during a pandemic? I worked with an actor to record this humorous ad using a local Montana saying to educate voters about Republican gubernatorial candidate Greg Gianforte&#8217;s proposed sales tax.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Montana Gubernatorial Election<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Retirement isn&#039;t Biblical\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YQyZ5YV_thk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Montana gubernatorial candidate Greg Gianforte doesn&#8217;t think retirement is &#8220;biblical.&#8221; I used an actual recording of Gianforte to create a <em>Life of Brian<\/em> inspired ad, educating retired Montanans about how he thinks they are lazy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presidential Election Our target audience for this 2020 election ad was undecided and independent women. We conducted extensive focus groups to identify pro-immigrant, unifying messaging that would inoculate voters from Donald Trump&#8217;s xenophobic rhetoric. Georgia U.S. Senate Election For this ad I used footage from one of David Perdue&#8217;s campaign rallies where he pandered to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Election Persuasion - YRR Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanikruizramon.com\/portfolio\/elections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - Election Ads\" \/>\n<meta property=\"og:description\" content=\"Yanik Ruiz-Ramon is a senior marketing and creative strategist with 12+ years experience in integrated marketing communications, branding, creative execution, campaign development, and leading multi-disciplinary teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yanikruizramon.com\/portfolio\/elections\/\" \/>\n<meta property=\"og:site_name\" content=\"YRR Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T19:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yanikruizramon.com\/portfolio\/wp-content\/uploads\/2023\/06\/Yanik-Portfolio-Share-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - 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