{"id":30,"date":"2023-06-28T18:52:38","date_gmt":"2023-06-28T18:52:38","guid":{"rendered":"https:\/\/yanikruizramon.com\/portfolio\/?page_id=30"},"modified":"2023-06-29T19:33:48","modified_gmt":"2023-06-29T19:33:48","slug":"advocacy","status":"publish","type":"page","link":"https:\/\/yanikruizramon.com\/portfolio\/advocacy\/","title":{"rendered":"Issue Advocacy Ads"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading alignwide\">Gun Violence<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"My Son\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/60Apn_xLAuc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This ad touches at the core of how gun violence affects families. What kind of world to we want to create for our children?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wrote and directed this ad advocating for gun violence prevention legislation in New Mexico.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Abortion Restrictions<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pass the Women&#039;s Health Protection Act\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DuKUtOEkj_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After the Supreme Court overturned Roe v. Wade conservative states immediately began passing abortion restrictions. This ad for Planned Parenthood was crafted to create a sense of urgency and define the stakes for activists and decision makers, explaining why it was important to pass the Women&#8217;s Health Protection Act.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">X Gender Marker<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Simple ID Check\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nVnEmVkbJQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I worked with the ACLU to produce print and digital ads for a multichannel marketing campaign advocating for an X gender marker on federal IDs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I worked with activists to tell their stories, explaining how such a small change can make a huge difference.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Fair Elections New York<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fair Elections New York\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/koVJ9zCGUZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I filmed and produced a series of interviews with activists explaining why it is important to pass legislation in New York that allocate money to match small dollar campaign donations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Abortion Access<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rattlesnake\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-CvuYZhq2r0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This advocacy ad in New Mexico informed voters that their access to safe abortions was at risk. If the Supreme Court struck down Roe v. Wade (which it did), an outdated and archaic abortion law that was still on the books would kick in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign helped get a new law on the books that would protect access to safe abortions in New Mexico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wrote and directed this ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gun Violence This ad touches at the core of how gun violence affects families. What kind of world to we want to create for our children? I wrote and directed this ad advocating for gun violence prevention legislation in New Mexico. Abortion Restrictions After the Supreme Court overturned Roe v. Wade conservative states immediately began [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Issue Advocacy Ads - YRR Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanikruizramon.com\/portfolio\/advocacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - Advocacy Ads\" \/>\n<meta property=\"og:description\" content=\"Yanik Ruiz-Ramon is a senior marketing and creative strategist with 12+ years experience in integrated marketing communications, branding, creative execution, campaign development, and leading multi-disciplinary teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yanikruizramon.com\/portfolio\/advocacy\/\" \/>\n<meta property=\"og:site_name\" content=\"YRR Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T19:33:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yanikruizramon.com\/portfolio\/wp-content\/uploads\/2023\/06\/Yanik-Portfolio-Share-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - 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