{"id":28,"date":"2023-06-28T16:14:47","date_gmt":"2023-06-28T16:14:47","guid":{"rendered":"https:\/\/yanikruizramon.com\/portfolio\/?page_id=28"},"modified":"2023-06-29T19:46:07","modified_gmt":"2023-06-29T19:46:07","slug":"gotv","status":"publish","type":"page","link":"https:\/\/yanikruizramon.com\/portfolio\/gotv\/","title":{"rendered":"Get Out the Vote Ads"},"content":{"rendered":"\n<h3 class=\"wp-block-heading alignwide\">Why Voting in this Election is Important<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Voting in this Election is Important\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mIuCmuJRuX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Why should you vote in this election? Political operators often just assume that people know why they should vote. It&#8217;s so obvious, isn&#8217;t it? Not necessarily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this ad we wanted to make clear what was at stake in the election, giving explicit examples of some popular issues that would be affected by the candidates who get elected into office.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">GOTV Jingle<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GOTV Jingle\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oxigwOvdAVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My explicit goal for this Get Out The Vote (GOTV) ad was <em>not<\/em> to look like a political ad and to get stuck in people&#8217;s heads. I wrote and produced this spot, hiring a composer and singers to make the jingle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I gave created direction to the animators and challenged them to use this video as an opportunity to develop their 3D animation skills.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Voting by Mail<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mail your ballot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wKGBhuIC0VQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During the pandemic rules for voting we changing every week. It was important that we educate our client&#8217;s members about all the different ways they could vote and what the deadlines were.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Vote Early Animation<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Animated Ballot - GOTV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4jdSPpsRQ9c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This fun animated ad was inspired by School House Rock&#8217;s &#8220;I&#8217;m Just a Bill&#8221;. I didn&#8217;t want this ad to look political. It was also an opportunity to challenge the creative team and help the learn new skills such as rigging animated characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content-wise we wanted to make sure voters knew how they could vote and what the deadlines were.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Ballot Chase<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ballot Chase\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eqkYYK6sHiE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This ad used social pressure tactics to help turn out the vote. Research shows that voting is a social behavior. We wanted to show that everyone else was voting, and you shouldn&#8217;t get left out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this ad campaign we targeted people who had requested a ballot, but had not yet mailed it back.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why Voting in this Election is Important Why should you vote in this election? Political operators often just assume that people know why they should vote. It&#8217;s so obvious, isn&#8217;t it? Not necessarily. In this ad we wanted to make clear what was at stake in the election, giving explicit examples of some popular issues [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Out the Vote Ads - YRR Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanikruizramon.com\/portfolio\/gotv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - GOTV Ads\" \/>\n<meta property=\"og:description\" content=\"Yanik Ruiz-Ramon is a senior marketing and creative strategist with 12+ years experience in integrated marketing communications, branding, creative execution, campaign development, and leading multi-disciplinary teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yanikruizramon.com\/portfolio\/gotv\/\" \/>\n<meta property=\"og:site_name\" content=\"YRR Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T19:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yanikruizramon.com\/portfolio\/wp-content\/uploads\/2023\/06\/Yanik-Portfolio-Share-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yanik Ruiz-Ramon&#039;s Portfolio - 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